Scheduled Transfers
Scheduled Transfers
Scheduled Transfers
Scheduled Transfers
Scheduled Transfers
Scheduled Transfers
Seamlessly integrating new functionality into existing payment flows
Seamlessly integrating new functionality into existing payment flows
Seamlessly integrating new functionality into existing payment flows
Seamlessly integrating new functionality into existing payment flows
Seamlessly integrating new functionality into existing payment flows
Seamlessly integrating new functionality into existing payment flows
Q4 2024
Q4 2024
Q4 2024
Timeline
Requirements gathering, competitor analysis, wireframes & user flow mapping, Design QA
Requirements gathering, competitor analysis, wireframes & user flow mapping, Design QA
Requirements gathering, competitor analysis, wireframes & user flow mapping, Design QA
Scope
Q4 2024
Timeline
Requirements gathering, competitor analysis, wireframes & user flow mapping, Design QA
Scope
Background
Background
I designed a scheduled and recurring transfers feature for SeaBank Indonesia (part of SeaMoney, Sea Group's digital financial arm) to help users automate regular payments while maintaining a seamless experience for standard transfers.
I designed a scheduled and recurring transfers feature for SeaBank Indonesia (part of SeaMoney, Sea Group's digital financial arm) to help users automate regular payments while maintaining a seamless experience for standard transfers.
I designed a scheduled and recurring transfers feature for SeaBank Indonesia (part of SeaMoney, Sea Group's digital financial arm) to help users automate regular payments while maintaining a seamless experience for standard transfers.
The Challenge
The Challenge
86% of SeaBank users make regular transfers, with over half sending money to the same recipients repeatedly. Despite this clear need, the platform lacked automated payment scheduling capabilities that 43% of users were already utilising on competitor apps.
86% of SeaBank users make regular transfers, with over half sending money to the same recipients repeatedly. Despite this clear need, the platform lacked automated payment scheduling capabilities that 43% of users were already utilising on competitor apps.
86% of SeaBank users make regular transfers, with over half sending money to the same recipients repeatedly. Despite this clear need, the platform lacked automated payment scheduling capabilities that 43% of users were already utilising on competitor apps.
Business Opportunity
Business Opportunity
"How might we increase transaction frequency and customer retention by enabling seamless scheduled transfers?"
Goals:
Increase retention rates
Boost transaction frequency by 1.2x
Gain competitive advantage
Build sustainable customer habits
"How might we increase transaction frequency and customer retention by enabling seamless scheduled transfers?"
Goals:
Increase retention rates
Boost transaction frequency by 1.2x
Gain competitive advantage
Build sustainable customer habits
"How might we increase transaction frequency and customer retention by enabling seamless scheduled transfers?"
Goals:
Increase retention rates
Boost transaction frequency by 1.2x
Gain competitive advantage
Build sustainable customer habits
Research Insights
Research Insights
After analysing multiple competitor apps in the Indonesian market and reviewing user feedback, we identified key opportunities for differentiation:
Most competitors offered only basic scheduling options
Users faced limitations when editing scheduled transfers
Inconsistent experiences across payment journeys
Lack of proper notification systems for upcoming transfers
After analysing multiple competitor apps in the Indonesian market and reviewing user feedback, we identified key opportunities for differentiation:
Most competitors offered only basic scheduling options
Users faced limitations when editing scheduled transfers
Inconsistent experiences across payment journeys
Lack of proper notification systems for upcoming transfers
After analysing multiple competitor apps in the Indonesian market and reviewing user feedback, we identified key opportunities for differentiation:
Most competitors offered only basic scheduling options
Users faced limitations when editing scheduled transfers
Inconsistent experiences across payment journeys
Lack of proper notification systems for upcoming transfers
Impact & Results
Impact & Results
One month post-launch, we observed that:
30% adoption rate among regular payment users
11% increase in transaction frequency
5% improvement in user retention for feature adopters
These metrics are early indicators of success. Long-term analysis will be needed to fully assess the impact.
One month post-launch, we observed that:
30% adoption rate among regular payment users
11% increase in transaction frequency
5% improvement in user retention for feature adopters
These metrics are early indicators of success. Long-term analysis will be needed to fully assess the impact.
One month post-launch, we observed that:
30% adoption rate among regular payment users
11% increase in transaction frequency
5% improvement in user retention for feature adopters
These metrics are early indicators of success. Long-term analysis will be needed to fully assess the impact.
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